We love to equip the best

Patscheider fashion

Just in time for the start of the season you will find everything here for your next sporting experience. First-class ski clothing of highquality brands and functional wear from head to toe, sunglasses and many other accessories - this and much more awaits you in the fashion department on the 1st floor.

Our Patscheider OUTLET department also awaits you here with high-quality and exclusive ski, hiking and leisure fashion at bargain prices. From sporty, functional and casual to elegant - we offer you everything you need for a perfect outdoor outfit. Let us advise you over a cup of coffee - we look forward to your visit.

Ein Mann läuft am Grat eines verschneiten Gipfels entlang und trägt seine Ski in der einen einen, die Stöcke in der anderen Hand

Patscheider fashion – find the latest trends of serfaus

Highlights of our fashion department

The latest designs, individual styles and international top brands for women, men and children: in our fashion department, our employees provide the best advice for highquality highlights on the mountain and in your free time.

In summer you will find everything you need for hiking here: from functional outdoor fashion, backpacks and sunglasses to hats and water bottles. With our selection of swimwear, you are perfectly equipped for a day at the Serfaus outdoor pool. In winter you are guaranteed to cut a fine figure on and off the slopes with exclusive ski and outdoor clothing as well as selected accessories from head to toe.

Patschedier Fashion Department

Our Top Brands

From exclusive top brands such as Moncler, Sportalm or j. Lindeberg to high-class outdoor clothing from Scott, Spyder, Norrona, The Mountain Studio and many more: You are guaranteed to find what you are looking for in the Patscheider House. Discover the best brands from internationally acclaimed top manufacturers, first-class ski innovations and reliable equipment. Are you finding it difficult to make a decision when it comes to the variety of brands? Our shop staff will be happy to advise you!

Markenlogo Moncler
Markenlogo Moncler

Moncler

The Italian fashion label has its roots in mountaineering in the French Alps. What is now indispensable as a lifestyle brand in the alpine sports sector has a long tradition. As early as 1952, the French manufacturer of mountain sports articles René Ramillon founded the company Moncler. Together with other legendary alpinists and mountaineers like Lionel Terray - who outfitted the expedition team of the K2 first ascent - Moncler developed clothing and camping gear for extremely cold climates. The first down jackets for miners were produced in Alpine factories as early as 1954. Moncler also outfitted the French alpine ski team at the 1968 Winter Olympics. In the 1980s, the brand finally changed from a manufacturer of professional mountaineering equipment and practical, technological functional clothing to a lifestyle brand and status symbol, both on and off the ski slopes.

Eine Frau in schwarzer Moncler steht in einer Berglandschaft und hält einen schwarzen SKi in der Hand
Markenlogo Kjus
Markenlogo Kjus

Kjus

Former alpine skier and 16-time Olympic medalist Lasse Kjus describes founding his brand as his greatest achievement. His greatest wish was to develop better ski clothing with improved functionality - especially for skiers who experience the mountain in all weather conditions. His experience inspired innovations for sophisticated and multifunctional materials that regulate body temperature, offer freedom of movement and ensure exceptional comfort. The products impress with a timeless, elegant design combined with functionality and many technical features. If you've always wondered how to pronounce the brand Kjus correctly - here's the solution: [shü-ss]

Im Patscheider Haus führen wir exklusive Marken wie Moncler, Sportalm, Spyder, Kjus, Stöckli, Kästle, Atomic und viele mehr für Damen und Herren
Markenlogo The Mountain Studio
Markenlogo The Mountain Studio

The Mountain Studio

The former Austrian ski legend and racer Marcel Hirscher together with the Peak Performance founders, Stefan Engström and Peter Blom, brought the Mountain Studio brand to life. The Mountain Studio attaches great importance to authentic and highly functional premium ski and outdoor clothing, in the development of which true mountain experts pass on their experience. The Mountain Studio stands for outstanding, timeless and, above all, durable products that have been developed for a wide range of uses and are perfect for skiing as well as other outdoor activities, travel or everyday life and protect you on all your adventures and for a long time should accompany.

Marcel Hirscher lächelt nach einer Abfahrt im Pulverschnee in den Bergen in einer Mountain Studio Jacke und Helm und Brille zufrieden in die Kamera

Outdoor und Mode

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